Website refresh + form submissions + ads + social increased appointment bookings.
Website refresh + video series + content marketing improved customer communications.
Website refresh + audio books + ad placements + video production increased revenues.
Multi-platform digital ad campaigns significantly increased CTR & ROAS.
H&I Automotive is a full-service automotive maintenance provider with three locations serving the East Valley of the greater Phoenix metro area. Despite offering quality repair and maintenance services, its previous marketing efforts relied heavily on templated campaigns and inconsistent messaging that failed to reflect the company's personality, expertise, and customer-first approach. Online advertising and social campaigns lacked direction, limiting engagement, appointment generation, and overall marketing effectiveness.
KYBREE refreshed and restructured the H&I Automotive website to better represent the company's services, locations, and customer experience. During the process, we uncovered a major issue: the website's contact forms were not routing inquiries to anyone internally, causing hundreds of missed appointment opportunities and lost revenue. In addition to resolving the form issues, KYBREE launched a multi-platform advertising strategy focused on promoting high-demand automotive services through stronger creative, clearer messaging, and targeted campaigns designed to reach local drivers where they spend their time online.
Once the website issues were corrected and the new campaigns launched, H&I Automotive experienced a significant increase in customer engagement across all three locations. Phone calls increased by 60% within the first quarter of KYBREE managing the account, while the updated website and advertising strategy created a more polished and professional online presence. Most importantly, lost customer inquiries were finally reaching the right people instead of disappearing into the digital void.
The best improvement KYBREE made to our website was resolving the broken forms issue so new customer contacts actually reached us instead of getting lost in space. The Google Ads campaigns are generating phone calls, which is the best way for us to book business. Working with an automotive marketing professional who truly understands my business has made the biggest difference for H&I Automotive.
Martin Haugh Financial (MHF) is a full-service advisory firm, recognized for its outstanding Circle of Excellence service / designation to its clients by its underwriters, Cetera Financial Group. Despite this success, they had a mediocre online presence, and had not engaged in any marketing to promote its services. With a need for sustained growth, coupled with new brokers joining the firm, a new marketing strategy and plan was required.
After discovery, KYBREE directed the refresh of its website via its underwriter's service provider, FMG Suite, updating its design, layout, content and functionality. We led the formation of the firm's ideal customer profile, and conducted a SWOT Analysis for market positioning against competition. With messaging in place, we guided the content creation in a video marketing campaign entitled, Where the Heck is Easy Street?, a three-part video series to explain how MHF services could pave the way to better and more predictable financial and retirement outcomes. We drafted, wrote, positioned, and delivered original and curated content to both existing clients and prospects via the underwriter's email and social media marketing platform, MarketingCentral. The latter required the creation of an ongoing content calendar.
Once campaigns were implemented, two large accounts (monetary values cannot be shared due to FTC regulations) were resurrected from an old and discarded prospect list. The redo of the website, its social profiles, and frequent postings on both email and social media with its video content emphasized MHF's commitment to being more visible online.
KYBREE has refined our message, clearly identified our target audience and market niche, tuned up our website, and created a flexible video campaign that we can use well into the future as our market changes.
OutdoorX4 had experienced modest growth in the overland space, despite its 10-year presence. Growth had been driven primarily by its founder, publisher, and editor-in-chief, Frank Ledwell, and his innate ability to attract ad / media partners, garner relationships, and other like-minded enthusiasts to the magazine. It desired expansion of its target audience, advertising partners, and services in the growing niche, especially via a marketing strategy.
KYBREE added more user-friendly functionality to the website, including a better display of content; improved the selection of current / past issues; and added an audio edition format of the print publication to its online streaming sources, such as Spotify and Apple Music. We guided an overhaul of the '23 media kit, expanding upon its print, digital, audio, and video plans. KYBREE was instrumental in creating a video production service to help ad partners present new products at trade events. The XPLORE Jeep-vehicle title was incorporated into OutdoorX4, to save on editorial / advertising crossover complexities, and expense reduction of two versus one publication. KYBREE recommended a 10th anniversary augmented logo design and anniversary issue content. Additionally, expansion of ad sales / partnerships added ~$75k in ad revenues in its first year of representation.
The above changes have updated / modernized the OutdoorX4 web presence, streamlined operations to focus solely on one publication instead of two, and expanded its advertising to include more vehicle-based and outdoor lifestyle partners. Said activity helped create additional services in which to offer ad partners, and the forthcoming 10th anniversary campaign looks to build on the company's presence in the space, and attract new readers to its overlanding expertise and diversified content.
KYBREE sets a high bar for deliverables to its clients, which have added value to our brand, leading to new opportunities with companies within our space. I couldn't be more pleased.
AccuTune Offroad is a custom shock-tuning specialist and manufacturer of suspension enhancement kits under its RIDE Shocks brand. While respected within the off-road and overlanding community, its previous advertising efforts struggled to consistently reach the right buyers across multiple digital platforms. Inconsistent messaging, disconnected creative, and a lack of automotive industry knowledge limited campaign performance and overall return on ad spend.
KYBREE partnered with Digital Throttle to refine AccuTune Offroad's advertising strategy with a more targeted, automotive-first approach. Campaign messaging and creative were aligned to better connect with off-road enthusiasts, builders, and performance-minded customers across multiple ad platforms. Leveraging deeper audience targeting, improved ad consistency, and ongoing optimization through proprietary reporting dashboards, the campaigns were continuously tested and refined — because in marketing, just like suspension tuning, small adjustments can create a smoother ride and stronger performance.
The updated strategy delivered measurable improvements in both click-through rates (CTR) and return on ad spend (ROAS). Over the course of the partnership, the latter improved from the low teens to consistently above 30.0, while campaign visibility and engagement increased across key target audiences. More importantly, the two brands gained a marketing partner that understood the automotive space, the customer mindset, and how to connect the right products with the right audience — without the guesswork.
KYBREE and Digital Throttle have been great partners to work with. Kevin came in with a genuine understanding of the automotive world — the brands, the products, the shows, and the customers — and has consistently helped us think through our marketing in ways that have actually made a difference.
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